Commentary: How digital brokerage has become a “no-code” endeavor

FreightWaves features commentary from Market Voices – contributors with unique knowledge of numerous transportation/logistics/supply chain sectors, as well as other critical expertise.

In the Stone Age of transportation brokerage – the 1980s – technological innovations came in the form of new equipment purchases in an effort to speed up transactions. This might be a second telephone on the desk, one of those cradles attached to a phone to hold it to a user’s ear from the shoulder, a new Rolodex or a fax machine. As the internet age took shape into the 1990s and early 2000s, a few entrepreneurs began building the first “digital brokerages.” Companies like, GlobalTranz and Echo Global Logistics launched their “Expedia for Freight” sites and have all gone on to tremendous success.  

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When smart phones and Uber showed us a new way to dispatch in 2013, a new breed of digital brokers was born. Companies like Cargomatic…

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